While having an online business gives you the freedom to operate anywhere, it is not easy to start and grow your leads. Building an online business requires a lot of effort and creativity. It requires that you learn what your audiences need and deliver it in time.
This article will discuss the nine best ways to grow your business online – even when on a tight budget.
1. Know Your Target Audience
When growing an online business, it’s essential to understand your audience. It’s important to know who your potential customers are, what they are looking for, and their challenges when interacting with similar brands as yours.
By understanding your audiences, you can develop products and services that resonate with them. For example, if you deal with computer components, it essential to understand the kind of aspects that computer users are looking for. By doing this, you create products that attract the right buyers, boost your conversions, and eventually increase your revenues.
For better success in understanding your leads, consider creating a buyer persona. A buyer persona will help you discover your potential and what could bring the most returns to your business. The best way to segment your personas is through demographics, locations, and interests. This way, you can know the time, place, and strategy that encourages them to convert the most.
Additionally, remember to observe your competitors. Watching your competition will help you identify gaps in their operations and how your business can fill them.
And as you check your competitors, also remember to keep a close eye on customer feedback. This is because most of what customers are looking for can best be understood from the reviews and replies they leave online.
2. Choose the Right Platform for Online Campaigns
The first step in choosing the right platform for your campaigns is by creating short and long-term goals. Goals come in different forms but most important is ensuring that they are SMART. SMART goals are specific, measurable, and attainable. They are relevant and have a time for when they should be carried out.
For example, if you choose YouTube for your online campaigns, your SMART goal can be something like, “In six months, I want to increase my subscribers to 10,000 by sharing X number of relevant videos every week until November”.
From the example, you can see that the goal is specific to what needs to be done. It is measurable by the number of subscribers and is attainable and relevant to the channel being used. At the same time, it has targets and a time frame.
By developing such a goal, it’s easy for the business to determine the performance of different platforms and their impact on sales. By constantly doing this, businesses can adjust or accommodate platforms that deliver the most value.
Additionally, understanding your online platforms creates room for growth. This is especially important for start-ups that are finding their place in the online marketplace. And as the business grows, online platforms can help a business reach a larger audience. This can be through paid ads or networks that boost online trades.
3. Select a Simple and Functional Website
With all the website designs available today, it is easy to get overwhelmed. The internet is packed with themes, plugins, and widgets all at your disposal and ready for use on your website. If not careful, you might end up including excess elements in your website, thus cluttering and confusing your page visitors.
Even though designing a website is all about looks and feels, more emphasis should be on whether it delivers the desired results. A website should be simple yet functional for your visitors.
To make your website functional, use the right colors, fonts, and visuals. Web design is best served with a minimalist approach. This means that you should have fewer but clear texts and images. That way, every call-to-action button is easy to locate and converts quickly.
4. Have a Mobile-Friendly Website
Recent studies have shown that more than 50% of online traffic comes from mobile devices. This means that more and more people are now accessing the internet through mobile devices as they would on laptops and computers. Because of this, a website that does not work well on mobile is more likely to lose traffic and rank lower on the Search Engine Result Page(SERP).
Luckily, the internet offers many opportunities for developing mobile-friendly pages. This can be through website builders like WordPress, which auto-adjust the page-viewer to allow for diverse viewership.
Moreover, you can also confirm how your website looks on a mobile device by shrinking your page browser. This can be through the adjustment of your screen’s height and width to get an idea of how your website looks on a mobile, tablet, or computer.
5. Develop a Content Marketing Strategy
The first step to delivering high-quality content is developing a content strategy. By creating a strategy, you’ll know when and how to deliver engaging content. Engaging content is interesting. It is also understandable, scannable, and converts quickly.
Since most readers are skimmers, your strategies must include different content types. Consider having blogs, videos, case studies, or infographics on your website. This can be to diversify your reach to target different audiences. Through diversification, you can know what problems your audience faces and create content that focuses on solving their problems.
A content strategy also helps manage your content creation and publication calendar. This, in turn, helps you figure out the content that requires more focus and on which channels you can share the content. A content strategy allows you to prepare, develop, distribute, and assert authority in your industry.
6. Use Data to Make Informed Decisions
Thanks to analytics tools, you no longer have to guess if and how your website is performing. Analytics allow you to see the visitors on your page, where they come from, and their journey through your website.
Analytics also gives you access to data that helps you make informed decisions. And any decision you make supported by data has a higher chance of growing your online business. Data helps you prioritize your goals by identifying business trends you need to focus on.
7. Integrate Social Media to Drive More Traffic
Social media platforms offer an excellent opportunity for customers to engage with a brand. Social media sites are where conversations start, communities are built, and content goes viral. It’s through social media that a brand, rarely known before, can become a sensation overnight.
Luckily, investing in social media platforms does not have to cost you a lot. In fact, most social sites offer free accounts to their users. All you need to do is create a platform, market your brand, and attract the right followers to your channels. If the need to pay for targeted advertising comes, there’s always the choice of switching to paid accounts.
But for social media channels to drive more traffic, you need to be consistent with content sharing. Make it a habit to share daily or weekly posts with your followers. It is also important that you interact with complementary brands to build your social reach. For example, a VPN company can interact with a computer store to target buyers.
Also, don’t forget to include social media buttons on your website. Social buttons are helpful tools that will encourage website visitors to share your web content on social media.
But keep in mind that different social media platforms perform uniquely. So, analyze your data to see what works best and select the right fit for your business.
8. Use Free Marketing Tools to Boost Your Online Business
The internet offers various free marketing tools that can boost your day-to-day business activities. These are tools developed to facilitate social media, email, and content marketing strategies.
For example, you can use a social media management tool to schedule for post-publication across different platforms. With such a tool, you no longer have to copy-and-paste through Facebook, Twitter, and LinkedIn. A social media management tool will allow the sharing of content on different platforms without switching between sites.
And if you are just starting, then consider choosing the free versions. Free tools are excellent for experimenting and also for when you are on a tight budget. And who knows, testing might reveal that all you need is the free tool to manage your business operations.
9. Network with Businesses that Complement Your Brand
Networking involves researching brands relevant to your business and interacting with them on online platforms. Networking is time-consuming since it involves building and nurturing relationships for a long time. Oftentimes, it involves getting in front of customers who do not know you exist and who you have to convince to buy from you.
For success in networking, you need to look for people interested in your products and services. Next, you need to know where they hang out and their actions on the pages.
For example, if you deal with phone accessories, you can network with companies that specialize in phones. Check through comments to get ideas that can benefit both brands.
Last, start interactions but make sure not to spam their inboxes and comments section. Remember always to keep your conversations simple, relevant, and genuine.
It takes time and effort to build authority and grow your business online. But with these nine strategies, you can gradually attract more leads and increase your ROI. Just remember to keep it simple and engaging so customers can convert and return to your business.