While having an online business gives you the freedom to operate anywhere, it is not easy to start and grow your leads. Building an online business requires a lot of effort and creativity. It requires that you learn what your audiences need and deliver it in time.
In this article, we will discuss the nine best ways to grow your business online – even without a lot of money.
Know Your Target Audience
When growing an online business, one thing you need to think about is your audience. You need to know who they are, what they are looking for, and their challenges when interacting with your products and services.
When you focus on particular audiences, then the products and services you deliver will resonate with them. For example, if your business deals with computer components, you should focus your content on reaching those audiences, so you attract more leads, boost conversion, and eventually increase your revenues.
For better success, consider creating a buyer persona for each product and service you provide. A buyer persona will help you develop a strategic marketing campaign that targets the right group.
Also, observe your competitors. Watching your competitors will help you understand specific needs about your prospects and how your business can fill the gaps. Always keep a close eye on customer feedback to better understand what your customers are saying and expecting from your company.
Choose the Right Platform for Online Campaigns
When looking for the right platform for your business, first you need to create short-term and long-term goals for your business. You need to ensure that every goal you set is SMART and inline with your business. A SMART goal is specific, measurable, attainable, relevant, and time-specific.
For example, if you choose YouTube for your online campaigns, your SMART goal can be something like “In six months, I want to increase my subscribers to 10,000 by sharing X number of relevant videos every week until November”.
If you choose a website for your long-term online campaigns, you’ll have to consider the financial and human labor you require to keep it active. Your website strategies should involve long-term and short-term plans to ensure steady growth of traffic and revenue.
But if you are just starting, consider targeting one platform at a time. As the business grows, you will likely have more experiences and resources to diversify to other channels. You can then include extra elements like paid ADs to grow your business online.
Select a Simple and Functional Website
With all the website designs available today, it is easy to get overwhelmed with the themes plugins and widgets ready for use. If not careful, you might end up including numerous elements, thus cluttering your website and confusing your page visitors.
Even though designing a website is all about looks and feels, more emphasis should be on whether it delivers the desired results. A website should be simple yet functional for your visitors.
Use the right colors, fonts, and visuals to encourage visitors to come to your website again. Only use elements that your visitors need on the site and those that make you stand out from the competitors.
Have a Mobile-Friendly Website
Recent studies have shown that more than 50% of online traffic comes from mobile devices. More people are accessing the internet through mobile devices rather than on laptops and computers. And if your website does not work or look well on mobile, you are more likely to lose a lot of traffic, which eventually affects your Google ranking.
Luckily, if you create a website through WordPress, most of the adjustments are already installed. But if you still need to confirm how your website looks on a mobile device, try shrinking your page browser. You can also adjust the screen’s height and width to get an idea of how mobile-friendly your site looks.
Develop a Content Marketing Strategy
The first step to delivering high-quality content is developing a content marketing strategy. You need a plan that indicates when and how you will create and deliver engaging content for your visitors.
When you develop a content marketing strategy, you can easily research and understand your target audience. Through the plan, you can know what problems your audience faces and create content that focuses on solving their needs.
A content marketing strategy helps manage your content creation and publication calendar. This in turn helps you figure out the content that requires more focus and on which channels you can share the content. A content strategy allows you to prepare, develop, distribute, and assert authority in your industry.
Use Data to Make Informed Decisions
Thanks to Google Analytics, you no longer have to guess if and how your website is performing. Google Analytics allows you to see the visitors on your page, where they come from, and what they do while there.
Google Analytics allows you to use data to make informed decisions. Any decision you make that is supported by data has a higher chance of success.
Data-driven decisions also allow for repurposing of digital marketing strategies if the initial plans do not work. Data helps you prioritize your goals by identifying business trends and performance you need to focus on.
Integrate Social Media to Drive More Traffic
Social media offers an excellent opportunity for customers to know about your business and engage with your brand. Social media platforms are useful for growing your business online without having to invest large sums of money. Some marketing campaigns are even free, and all you need is to create a platform and attract followers to your site.
For social media tools to drive more traffic, you need to be consistent with content sharing. Make it a habit to share daily posts or interact with complementary brands on their social media comments. Make sure you grab the attention of your prospects by regularly sharing meaningful content.
Also, don’t forget to include social media buttons on your website. These are helpful tools that will encourage website visitors to share the content on your site. Remember that different social media platforms perform uniquely. So, analyze your data to see what works best and select the right fit for your business.
Use Free Marketing Tools to Boost Your Business
The internet offers various free marketing tools that can boost your day-to-day business activities. There are several tools developed to facilitate social media, email, and content marketing.
For example, you can use a social media management tool to schedule for post-publication across different platforms. You no longer have to copy-and-paste through Facebook, Twitter, and LinkedIn. A free tool such as Buffer allows you to connect a profile from your various social media platforms and share content without switching sites.
If you are just starting with marketing tools, then the free versions should be the first choice you make. Although premium services offer more features, experimenting can prove that all you need is a free marketing tool. Remember that even the free versions come with lots of benefits if you utilize every feature available.
Network with Businesses that Complement Your Brand
Networking involves researching brands relevant to your business and interacting with them on online platforms. Networking takes effort since it involves getting in front of customers who do not know you exist.
First, you need to look for people interested in your products and services and where they hang out. For example, if you deal with phone accessories, you can network with companies that specialize in phones.
Through networking, both your businesses can benefit from each other. Learn to interact often with authority platforms, but make sure not to spam the comments section with unnecessary information. Always keep the communication simple, relevant, and genuine.
It takes time and effort to build authority and grow your business online. Just remember to keep it simple and engaging, so customers engage and return to your site. Use these nine strategies to attract more leads and increase your ROI.