Technology keeps changing, and sometimes it may be too fast. Thus, as a marketer, you should constantly be on the lookout for new marketing technologies. You need to be updated regularly to stay relevant in the market. It’s also essential to understand how to use different digital tools as they help in boosting your efficiency.
Why Are Marketing Technologies Important?
Marketing tools serve different purposes in making a business thrive. Since there are different marketing technologies in the market, the one you choose often depends on your brand needs and your audience’s wants. Are you wondering why these tools are important? Here are some of the benefits:
- Help in managing customer relations- These tools help you interact with your customers. You learn more about their dislikes and likes and improve on the needed areas. You also learn how to manage your customer expectations.
- Planning and Executing Campaigns– Campaigns are part and parcel of any thriving business. You can plan, design, and schedule different campaigns like social media posts, emails, and pay-per-click ads with the right tools.
- Collecting and Analysing Results- After every campaign, it’s essential to monitor how you performed in the different areas. Also, various analytic tools help you in optimizing the current and future marketing technologies.
Here are some of these Marketing technologies:
1. Analytic Report Tools
Analyzing data regularly is important. Analytics report tools assist you in meeting your marketing goals. Also, having the relevant data helps in adjusting your operational costs and helps in improving operational efficiency.
The following are some of the analytical tools you can use;
- Email Marketing Tools
Email marketing is vital for your business. It assists in connecting with your customers at a personal level. With emails, you are always in contact with your audience and reach your customers on time. Most marketing tools give you the ability to track the progress of your emails after sending an email campaign.
You can track aspects like bounce rates, delivery rates, open rates, and click-through rates. Examples of email marketing tools include Mailchimp, AWeber, Convert Kit, Drip, and Constant contact.
- Google Analytics
Google analytic serves different purposes. It helps you understand your customer better and deliver the expected results. Also, you learn how consumers of your content are engaging with it.
Google Analytics gives insights that only Google can give, such as which users are likely to convert or consumers with high revenue potential. With the tools you make your data work for you. You can connect it with Google ads, Adsense, AdMob Display and Video 360, and AD manager.
- Social Media
Social media platforms like Facebook, Instagram, and Twitter have analytical tools that will help you track engagement and reach. With these platforms, you can monitor the progress of your business..
2. Conversion Optimization Tools
Conversion optimization is the act of encouraging visitors to visit your sites and engage as much as possible with your content, services, or products.
With conversion optimization tools, you can easily access your visitor’s data, engage and shape all aspects of your business. You need additional analytical skills for this so that you measure exactly how your audience interacts with your content.
As much as conversion rates vary depending on the products, service, or industry, it’s great to know if your current optimization rates are good, bad, or mere average. Increasing the optimization rate is more than just optimizing your content page.
Here are some conversion optimization tools;
Unbounce isn’t just about the analytics. With it, you can create and test different landing pages, pop-ups, and sticky bars without needing the help of developers. Nonetheless, getting services from a top web design company won’t hurt. You can also compare your pages with others in the industry using the grader style tool.
- Lucky Orange
Lucky orange helps in pinpointing your audience behaviors on your website using dynamic heat mapping and different features. You can see how visitors are clicking and how far down your page they navigate. It also has features like survey polls, conversion funnels, and live chat.
The Optimizely tool enables marketers to maximize their marketing potential. It helps you create experiences your customers can’t live without. It allows you to create content for your websites, including landing pages and other areas of the website. You can make the content you want, engage with customers and also predict their behaviors.
3. Artificial Intelligence
Artificial intelligence is part and parcel of many marketing tools. It has made marketers work much easier as they can streamline processes instead of actively engaging in them. Marketers can easily optimize data, encourage optimizable operations while improving their customers’ experience.
With it, there has sprouted a new term, ‘AI marketing.’ If you are thinking speed, then AI is an important technology. It helps in performing more tactical work that requires less human nuance. AI can be used for automated decision-making, natural language processing, content generation, data analysis, media buying, and real-time personalization.
4. Low Code Technologies
Low codes are practices that encourage marketers to learn about coding systems that help them maximize their tools. They majorly target specific audiences like large enterprises or small businesses. Thus, it’s essential to have clear goals and choose a solution that targets your business needs. Low code relies on platforms or applications that use visual models and not written code.
With low code tools, it’s easy to put together apps or events without needing the software engineering department. Apart from fast application development, it reduces the cost as well. Low code platforms can additionally be used to improve organization functions like financial reporting and human resources.
Some low development platforms include;
- Appian- you can use Appian to design, automate tasks, execute complex processes, and integrate AI systems from AWS, Azure, and Google.
- Zoho Creator – Zoho creator assists you in building multi-platform applications. There are pre-built templates that you can begin with before working yourself up.
Marketers should take advantage of the opportunities that technology provides. Incorporating into your working system is an excellent move to perform more effectively and even boost your ROI.